Quick Answer
Show the banner only to EU visitors (where GDPR applies) and skip it for everyone else. This is legally fine and improves conversion in the US by ~6%.
Geo-targeting is available on Pro and Business plans.
Common setups
"I sell mostly to the US"
Show the banner only to EU visitors. Everyone else sees no banner.
Settings → Geo → Enable: EU + EEA + UK + Switzerland
This is the most common setup. US visitors get a frictionless experience, EU visitors get the required consent flow.
"I sell internationally"
EU visitors see the full GDPR banner. California visitors see a "Do Not Sell" footer link (CCPA). Everyone else sees nothing.
Settings → Geo → Enable:
- Full banner: EU + EEA + UK + Switzerland + Brazil
- Footer link: California
"I want maximum compliance"
Show the banner to everyone worldwide, regardless of where they are.
Settings → Geo → Enable: All regions
More conservative, but reduces conversion slightly in regions where consent isn't legally required.
How it works
Consentico detects visitor location using their IP address. This happens at the edge (before the page loads), so there's no flicker — visitors in non-regulated regions never see the banner at all.
IP geolocation is the industry standard. A US visitor using a UK VPN will see the banner, but that's fine — you're making a good-faith effort, which is what the law requires.
Does this affect conversion?
Yes, positively.
| Scenario | Impact |
|---|---|
| US visitors shown a GDPR banner | ~6% conversion drop |
| US visitors with no banner | No impact |
| EU visitors with GDPR banner | No impact (regulatory baseline) |
Geo-targeting removes unnecessary friction for visitors who don't need to consent.
Available regions
| Region | What happens |
|---|---|
| EU/EEA | Full consent banner, default deny |
| UK | Full consent banner, default deny |
| Switzerland | Full consent banner, default deny |
| California | Footer "Do Not Sell" link, default allow with opt-out |
| Brazil | Full consent banner (LGPD), default deny |
| India | Full consent banner (DPDP), default deny |
| Other US states | No banner by default |
| Rest of world | No banner by default |
Setting it up
What about my privacy policy?
If you geo-target, add a line to your privacy policy explaining your approach:
"We show a cookie consent banner to visitors from the EU/EEA/UK/Switzerland. Visitors from other regions may have analytics cookies enabled by default. All visitors can manage their preferences using the cookie settings link in our footer."
This covers you if someone from an unconfigured region asks about your practices.
Related
- Quick Start — initial setup
- Google Consent Mode — how consent signals work with Google
- India DPDP compliance — specific setup for Indian visitors