Advertising integration
Pinterest Tag on Shopify, made compliant
Pinterest's conversion tag — used for Pinterest Ads attribution and retargeting.
- Free forever under 5k views/mo
- No credit card
- 5-minute install
Why consent applies to Pinterest Tag
Pinterest Tag sets cross-site advertising identifiers. GDPR requires opt-in for EU/UK/EEA visitors; CCPA requires opt-out for California visitors since Pinterest uses the data for its own ad targeting.
Cookies / scripts Pinterest Tag sets
_pinterest_ct_ua_pin_unauth_epik_derived_epik
Step-by-step compliance setup
- 1
Block the Pinterest tag until marketing consent
Tag loads via `<script src="https://s.pinimg.com/ct/core.js">`. Block this script until the visitor accepts the marketing category.
- 2
Signal consent via the Pinterest API
Call `pintrk('setConsent', true)` on accept and `pintrk('setConsent', false)` on decline. This gates conversion tracking Pinterest-side even if the tag has already loaded.
How Consentico handles Pinterest Tag
Consentico blocks Pinterest's tag load until consent and calls `pintrk('setConsent', …)` on the visitor's choice — no dashboard setting required.
- Default-deny before any tag fires
- Three-layer script blocking (createElement + MutationObserver + content-type)
- Audit-ready consent log